Location: Noida / Bengaluru, India (hybrid) · Experience: 2–4 years · Type: Full-time
About us
InstantMarkets is an open business search engine for procurement. We aggregate government and private-sector bids, RFPs, RFQs, RFIs and contract awards from thousands of sources worldwide, and make them searchable in one place — so suppliers, contractors and consultants can find the opportunities that fit them without checking fifty portals a day. We are part of Instant Systems, Inc., which builds and scales technology ventures out of its development labs in India.
The role
We have the data and we have the audience. What we need is someone to build the machine that connects the two.
This is a hands-on growth role with unusual scope for someone early in their career. You will own acquisition and lifecycle for a lead base measured in millions, and you will build most of the growth infrastructure yourself, because a lot of it does not exist yet. If you like inheriting a working playbook, this is not the role. If the sentence "there is no process for this" reads as an opportunity, keep reading.
What you'll do
- Design and run acquisition programmes across SEO and programmatic content, email, paid, partnerships and product-led loops — favouring channels that compound.
- Own our programmatic landing-page surface built on procurement data: how those pages are generated, indexed, ranked and converted.
- Take charge of a multi-million-record lead base — segmentation, hygiene, deliverability, suppression, re-engagement — and move it toward activation and revenue, not opens.
- Build the systems that are missing: attribution, lifecycle automation, lead scoring, event tracking, dashboards. Document them so anyone can run them.
- Automate relentlessly with scripts, APIs, no-code pipelines and AI-assisted workflows.
- Run a documented experiment cadence with real hypotheses, real success criteria, and honest reporting on what failed.
What we're looking for
- 2–4 years in growth, growth marketing, demand generation or growth engineering — hands-on, in a startup or scale-up.
- Domain adjacency: experience marketing to or working within public-sector-adjacent businesses (GovTech, govcon, e-procurement, tender or bid intelligence, public-sector SaaS, B2G services), or experience promoting procurement, sourcing, supply-chain or contract-management companies. You should already understand a buyer whose purchasing runs on solicitations, deadlines and compliance cycles.
- Proven work at mass lead scale — hundreds of thousands to millions of records. You can explain how the base was sourced and segmented, how you handled deliverability and list decay, what infrastructure you used, and what the funnel actually produced.
- A track record of building process where none existed — you found the gap, chose the tooling, implemented it, documented it, and got other people to adopt it.
- Comfort across the growth stack: SQL, advanced spreadsheets, a marketing automation or CRM platform (HubSpot, Apollo, Customer.io or similar), product analytics (GA4, Mixpanel, Amplitude, PostHog), and automation glue (Zapier / Make / n8n, or light Python or JavaScript).
- Clear written English — you'll be writing copy, briefs and reports for professional buyers.
Nice to have
- Programmatic and technical SEO on large sites.
- Familiarity with procurement data sources and taxonomies (SAM.gov, FPDS, TED, GeM, CPPP; NAICS, UNSPSC, CPV).
- Cold-outreach and enrichment platforms at scale (Apollo, Clay, Instantly, Smartlead) and the deliverability work behind them.
- Python for data cleaning, deduplication and enrichment.
- Practical use of LLMs in growth workflows.
- Product-led growth experience — activation instrumentation, freemium-to-paid conversion.
Why join
- Genuine ownership: you will define how growth works here, not execute someone else's plan.
- A rare data asset and a global market with real commercial intent behind every search.
- Direct access to leadership, short feedback loops, and the freedom to pick your own tooling.
- The chance to build a growth function from the ground up at a stage where the work you do compounds.
Instant Systems is an equal opportunity employer. We evaluate candidates on demonstrated ability, and we welcome applicants from all backgrounds.
To apply: send your CV along with a short note on the largest lead base you have worked with and one system or process you built from scratch.
Responsibilities
- Design and run acquisition programmes across SEO, GEO and programmatic content, email, paid, partnerships and product-led loops
- Own our programmatic landing-page surface built on procurement data — how those pages are generated, indexed, ranked and converted
- Take charge of a multi-million-record lead base: segmentation, hygiene, deliverability, suppression and re-engagement
- Build the growth systems that are missing — attribution, lifecycle automation, lead scoring, event tracking, dashboards — and document them so anyone can run them
- Run a documented experiment cadence with real hypotheses, real success criteria, and honest reporting on what failed
- Design, build and maintain autonomous Agentic GTM tools/systems.
Must Have
- 2–4 years hands-on in growth, growth marketing, demand generation or growth engineering at a startup or scale-up
- Experience marketing to or working within public-sector-adjacent businesses (GovTech, govcon, e-procurement, tender or bid intelligence, public-sector SaaS, B2G services) or promoting procurement, sourcing, supply-chain or contract-management companies
- Proven work at mass lead scale — hundreds of thousands to millions of records — with a clear account of sourcing, segmentation, deliverability and what the funnel produced
- A track record of building process where none existed: you found the gap, chose the tooling, implemented it, documented it, and got others to adopt it
- Comfort across the growth stack: SQL, advanced spreadsheets, a marketing automation or CRM platform, product analytics, and automation glue (Zapier / Make / n8n, or light Python or JavaScript)
- Clear written English
Nice to have
- Programmatic and technical SEO on large sites
- Familiarity with procurement data sources and taxonomies (SAM.gov, FPDS, TED, GeM, CPPP; NAICS, UNSPSC, CPV)
- Cold-outreach and enrichment platforms at scale (Apollo, Clay, Instantly, Smartlead) and the deliverability work behind them
- Python for data cleaning, deduplication and enrichment
- Practical use of LLMs in growth workflows
- Product-led growth experience — activation instrumentation, freemium-to-paid conversion
What's great in the job?
- Genuine ownership: you define how growth works here, rather than executing someone else's plan
- A rare data asset — global procurement opportunity data — and a market with real commercial intent behind every search
- Direct access to leadership, short feedback loops, and freedom to pick your own tooling
- The chance to build a growth function from the ground up, at a stage where what you build compounds
- Work at a scale most marketers never touch, on problems with no textbook answer
- A small, technical team that ships
What We Offer
Each employee has a chance to see the impact of his work.
You can make a real contribution to the success of the company.
Several activities are often organized all over the year, such as weekly
sports sessions, team building events, monthly drink, and much more
Perks
A full-time position
Attractive salary package.
Trainings
12 days / year, including
6 of your choice.
Sport Activity
Play any sport with colleagues,
the bill is covered.
Eat & Drink
Fruit, coffee and
snacks provided.
